 The first Shin Kong Mitsukoshi department store was established on Nan King West Road, on October 1991. More then a decade later, we discovered that the Nan King West Road neighborhood had rapidly transformed into a mature commercial district. In year 2000, Shin Kong Mitsukoshi had built its first mega store in Taichung. This mega store not only brought in significant amount of commercial traffic to the neighborhood but had also set the record sales figure exceeding 10 billion N.T. per year after its third year of operation. Shin Kong Mitsukoshi had made its mark in the Taichung retail market and proven that big stores can bring success. In June 2002, we opened our second Tainan store, the “Tainan Ximen”. This store is also the largest Shin Kong Mitsukoshi department store today, with a total floor space of 2,556,000 sq. feet. With an impressive collection of luxury merchandise and beautiful infrastructure, the “Tainan Ximen” has brought a brand new shopping experience to the southern of Taiwan.
The “Xinyi Place” is another proud accomplishment of Shin Kong Mitsukoshi. From 1997 on, Shin Kong Mitsukoshi gradually finishes its goal in building the most cosmopolitan and complete shopping paradise for the Taiwanese shoppers. Not only is this project built on the most expansive real estate in Taipei, it is a department store comprised of four different buildings. Since the opening of A11, A8, A9, and A4, the Hsinyi District had gone from farmland to an extremely valuable commercial district crowded by international cooperation headquarters. This project has again, much like the Shin Kong Mitsukoshi Taichung Store, proven our ability to generate commercial traffic and enrich our surrounding neighborhood.
 Department stores should become a part of their customers’ everyday lives. The Shin Kong Mitsukoshi Department Stores had always held “sincerity” as its key in service. We hope that by providing innovative services and quality merchandise we can improve the quality of lives for all our customers. This is the driving force behind our corporate slogan—to bring “happy new life” to all our customers. In a saturate market with fierce competition, the department stores in Taiwan have started to focus on improving the qualities of each store. Aside from providing the most desirable merchandise, the Shin Kong Mitsukoshi Department Stores have differentiated itself through bringing various cultural events to its selling floors. Periodically various art events and cultural festivities have taken place in all he Shin Kong Mitsukoshi will continue to improve the quality of its stores. We aim to materialize all kinds of creative and revolutionary ideas to improve the shopping experience of our customers.
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1991年10月，新光三越的第一家分店在台北市南京西路誕生了，十幾年的光景，我們可以看到了南京西路商圈急速繁榮的蛻變，到現在儼然成型的商圈；2000年，新光三越進駐台中七期重劃區，台中中港店可以說開啟了新光三越進入大型店鋪經營的里程碑，他不但迅速帶動七期重劃區的繁榮發展，營運第三年即締造年營業額百億元的佳績，更讓台中中港店在中部市場佔有一席之地；2002年6月，新光三越在台南地區開設第二家分店「台南西門店」，樓地板面積達七萬一千多坪的台南西門店是新光三越最大的分店，國際級的精緻商品及美輪美奐的硬體設計，首度為南台灣帶來了全新的購物型態及國際性的消費視野。
百貨公司應扮演消費大眾的生活提案者，新光三越一直以來秉持著「真心誠意」的經營理念，期能以創新多元的服務，提昇都會消費族群的生活品質，進而努力創新城市風貌，實踐Happy New Life的企業精神。台灣百貨業現已走向「質」的年代，除了商品及服務的推陳出新，新光三越更希望透過各式藝文活動、主題性活動的舉辦來強化文化深度，營造出新光三越獨有的品牌文化。未來，無論是深耕台灣或西進大陸，新光三越將以開設「高感度國際百貨」為目標，繼續以無限的創意大膽做變革，稱職地扮演促進消費者福祉的百貨業。
