Shin Kong Mitsukoshi, with the branches in Taiwan’s major metropolises, is the largest and leading chain department store in Taiwan, providing the public with the latest international fashion, Taiwan’s local unique cultural specialties, and a leisure shopping experience.

Recently, Xinyi New Life Square, located in Xinyi district, the most fashionable area in Taipei, has become the first choice for shopping and tourism due to its multitude of products for each customer group and its irreplaceably exquisite leisure space. In this well-designed shopping area, customers can find the dazzling array of numerous international brand names, such as Chanel, Gucci, Dior, Prada and so on in A9, taste the most extensive assortment of Taiwan’s local street foods and snacks in A11, experience wide varieties of goods for all consumer groups in A8, and purchase everything designed specially for modern women in A4. The perfect shopping space design and the connection of four malls by sky bridges make Xinyi New Life Square become Champs-Elysees-like shopping area, and provide the most convenient and comfortable environment for shoppers.